It's advertising a local clothing store by using an image of the President of the United States that many are calling offensive tonight.
Many are reacting tonight after learning about a newly installed billboard portraying President Donald Trump, the 45th President in a Nazi uniform. The number 45 looks unmistakably similar to a swastika.
The business being promoted on the billboard is Rouse and Revolt, located on Main Street in downtown Chico. According to their website, they pride themselves on providing size-inclusive, high-quality recycled fashion to the community.
In a Facebook statement, store owner Nicholle Haber Lewis said in part: "We support equality, we support equal rights, we support a woman's right to her own body, we support DACA, we support universal health care, we support gay people in any Place they live. We welcome all races, all religions, all countries of origin, all genders and we not only STAND with you, we kneel with you as well."
Some people that Action News Now spoke with off camera said while they're upset about this billboard and it just means they won't be supporting this business.
Let's all go tell this insignificant little business what we think of them!